Diamond Partners has recently announced a new vacancy for a CRM Manager within its iGaming division. The position operates on a fully remote basis and requires a minimum of two years of industry experience.
The role focuses on player lifecycle management and data-driven marketing strategies. Candidates will oversee player segmentation using RFM models, lifetime value calculations, and VIP tier classifications. Daily operations include designing automated communication journeys, maintaining promotional calendars, and executing reactivation initiatives.
Performance evaluation relies on standard engagement and revenue indicators, including open rates, click-through rates, average revenue per user, and return on marketing investment. The position also involves continuous A/B testing to optimize campaign effectiveness. Applicants must demonstrate proficiency in English at a B2 level or higher.