Polymarket Acquires Exclusive ATP Tour Streaming Rights

Polymarket has secured exclusive streaming rights for the ATP Tour and ATP Challenger Tour. The agreement expands the platform’s live sports coverage by adding professional tennis broadcasts.

Exclusive Broadcasting Access

The partnership grants Polymarket sole transmission rights for ATP Tour events and the Challenger circuit. Live matches will be streamed directly through the company’s interface, removing the need for external broadcasting partners. The arrangement covers the full tournament schedule, providing continuous access to professional matches.

Platform Integration

The addition of tennis content aligns with Polymarket’s strategy to broaden its live event catalog. Real-time match streaming will operate alongside the platform’s existing prediction markets, allowing users to follow tournament progress while engaging with market activity. Polymarket announced the agreement, confirming the exclusive scope of the broadcasting deal. The information was first reported by iGaming Express. No details regarding contract duration or regional restrictions were provided.