Assessment of Proprietary Platform Development
Dmitry Skakunov, Head of Sportsbook, stated that custom software development in the iGaming sector does not function as a competitive advantage. He characterized in-house engineering as the most expensive approach for operators to miss optimal market entry windows.The executive explained that building proprietary systems requires extended production cycles and higher capital allocation. These factors delay product launches compared to ready-made alternatives. Operators investing in custom builds often encounter slower time-to-market, which reduces their ability to capture early user demand.
Earlier industry reports noted that faster deployment models allow companies to validate features before committing to long-term development schedules.