BettingTop10 has released a report analyzing sports wagering activity across 42 nations during the 2026 FIFA World Cup. The study evaluates market participation using per capita spending and search interest metrics.
Index Methodology and Regional Results
The ranking allocates 60% weight to betting volume per resident and 40% to online search demand for wagering services. Researchers also recorded total market turnover, the number of football supporters, and average expenditure per fan. Singapore leads the index with a score of 100, generating $620 million in total wagers, which averages $100 per resident and $200 per football fan. Canada follows at 94 points with $1.4 billion in total bets, $36.18 per capita, and the highest fan-specific average of $241.17. Denmark completes the top three with 90 points, $210 million in total volume, $36.21 per resident, and $65.83 per fan.The report distinguishes between aggregate market size and individual participation levels. Nations with large populations may record high total turnover while ranking lower on the engagement index if per capita wagering remains limited. The findings were compiled by GGM and distributed by iGaming News.